With the landscape for FREE SEO Audit in a constant state of flux, it’s quite simple to be caught within the furore over how to build backlinks to your site in a sustainable way, how you can promote your content, and how to create relationships with other sites, however the quality of the web site itself often appears to be overlooked.
There’s no point investing thousands in an outreach or backlink building campaign when there are fundamental difficulties with your internet site that may prevent it reaching its potential. It’s like spending £1,000,000 on constructing a house on the swamp. As the old saying goes, the wise man builds his house upon the rock. Your website ought to be develop solid foundations that allow it to grow over time, while not having to come back and hot-fix and troubleshoot constantly because out of the blue you’re not appearing in search rankings because, for some bizarre reason, your content management product is outputting 100 versions of the identical page.
Ideally what you ought to have is a level of SEO consultancy incorporated in the construction of your site. Most web companies will explain that they use ‘SEO build principles’ but this statement is fluffier compared to a newborn duckling – what exactly you need is definitely an SEO professional with you every step of the way, to ensure that things are being done correctly from the start and to ensure that you get the most from the opportunities that are offered.
Oftentimes, due to either budget restrictions, or the fact that you just didn’t realise how important this was, SEO is forgotten at the start. This is where a Comprehensive Audit will come in to its own.
What’s within an Shopify Store, and how much does it cost?
This may vary massively depending on the provider and also the site. An audit might be priced between £100 to £3000, but typically this price difference corresponds right to the quality of the analysis, and also the complexity from the task. An audit of the 5 page site shouldn’t cost an arm and a leg, but similarly, don’t expect so that you can get a better audit of a 5,000 page mega-site for the price of a can of beans. (this statement is subjected to inflation).
I often break these down in to three main categories:
On-Page Review- this is about how we target keywords on the site, where we put them, and if the pages are positioned in order to leverage the most significant signals to their full effect (like the use of h1 and h2 tags, Page Titles, Image Alt Text etc)
On-Site Review – Here I take a look at issues which impact the whole site, rather than each page individually, this is often where serious issues are uncovered (such as issues with internal linking, duplicate content, crawler accessibility, URL structure). This tends to be the more technical part of the audit, and something which does indeed demand a trained eye.
Backlink Analysis – Once I’m done looking into the web pages in the site, then this whole site itself, I start looking at where website is featured elsewhere on the web, namely who links to it, and how they actually do it. In addition to this, I qdrbav a list of desirable linking opportunities that people can either remove to your link builder, or bring back to us to action.
What makes an excellent audit? Writing Register Your Domain can often be difficult for anybody. It’s about striking the perfect balance between providing enough information for the client in order to know what you’re talking about, and never waffling for 200 pages. In my view, when you can write it in two as numerous words plus it still is sensible, you need to. Most importantly the details ought to be actionable and valuable, with plenty of examples.
Exactly what do you receive from an audit? An audit should essentially provide a listing of actionable changes, with examples, that can put a web site on the right track. It’s about establishing a solid and sustainable base for your offsite and content based efforts.