Keyword analysis must be just about the most important aspects of SEO. It does not matter how strong your backlink building is or if your on-page optimization is ideal, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small fraction of the traffic you could be getting.
In locating keywords to concentrate on, you happen to be essentially after keywords that have good search volume, comparatively low competition and may monetize well. In this post, I want to have a look at the best way to develop confidence that a given keyword has a good search volume.
As much reader are probably aware, there are a variety of keyword tools on the web which will help give an indicator of the keywords volume. These include the Google AdWords keyword tool, word tracker and Google Insights for Search to name a few. The main thing to know is that none of such keyword tools provide completely accurate numbers for volume, you will find, that also includes the Google tools as wells. Personally, to help improve the chance that a keyword you might be targeting features a good volume, I really like to check the data from all of these mentioned tools and if a keyword is showing strong volume across most of these tools, it becomes an indication the quantity needs to be good. Another habit I adopt in market and keyword research is always to always glance at the search volume for an exact match keyword. This should indicate the amount in the keyword typed in just as is, as opposed to as part of a more substantial keyword phrase (phrase match) or simply a keyword which has your words within it (broad match).
If you are intending to shell out significant some time and/or cash in a search engine optimization effort to get a keyword, another way to get a better idea of a keywords search volume is always to run a quick AdWords campaign. This is when you will bid in AdWords on the keyword you are considering so that your ad is displayed in the search results for that keyword. The campaign should buy an exact match of the keyword you are looking at to assist give an effect in the exact match search volume. After running an AdWords campaign, you will notice an estimate from the impressions provided to your ad. Should you setup your campaign correctly, these impressions can be used to give a good estimate of any keywords search volume.
There is no need to get a site create for this but could simply run a campaign that links to another site. Be sure you request that impressions are served as quickly as possible (instead of spaced through the day in accordance with budget) and you bid enough that your ad is usually shown. Additionally make use of the search network only. AdWords will likely then report on the impressions for that keyword, that will give another indication of search volume.
You sometimes see people who claim the search volume numbers inside the Google AdWords keyword tool will always be correct with regards to search volume on yahoo, however, when you have adopted the entire process of running AdWords campaigns helzdf verify search volumes enough times, you will see that you can find indeed inaccuracies within the search numbers from this tool.
It is essential to remember that evaluating search volume is just one element of the evaluation of any keyword. Other crucial elements range from the competition from the keyword along with its profitability. These steps outlined here should however help give a great evaluation of whether a keyword features a good search volume.