This small shop does online-only releases for marketers on a budget. For $99, they’ll distribute your release to a healthy handful of sources and track the outcomes in a single. Furthermore, i found the client support fast and helpful, and Merrick Lozano, one of many founders, replied personally, adding a great “mom ‘n pop shop” feel.
The downside was the links inside the release were designated “no-follow” by the sites that picked up the discharge, rendering the press release minimally valuable from a search engine optimisation perspective.
PRWeb – These people are a bit more established, and it feels that way. I had been assigned a sales rep right away and was promptly upsold with their $200 distribution package, as the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release could have for my client.
The release got slightly more pickup than I saw through PRLeap, although the sites that ran the discharge weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously failed to add “rel=nofollow,” thus keeping SEO juice intact.
Something that surprised me about PRLeap was lacking reporting tools for online-only releases during the time of writing. Once I asked my PRWeb rep how advisable to report on where my press release was picked up, he suggested searching Google.
PR Newswire – This is a real-deal newswire distribution toolset. To be fair, the press release I submitted via PR Newswire cost north of $700 before targeting accessories (i.e. targeted lists of journalists), plus it went out within the live newswire to press rooms across the country, as i tested out your other services for online-only releases, so jwzeam comparison isn’t supposed to have been an apples-to-apples take a look at best press release distribution service is the best value.
PR Newswire vets its users heavily. I needed to submit various documents and prove I actually have a genuine company to gain approval for their service, but once I had been aboard, I was assigned a sales rep as well as an account manager, each of whom were helpful and reasonably quick to answer my inquiries.
My client’s press release was found on over 230 websites. With 4 links for their site inside the press release, that you can do the math – that’s a fairly solid linkbuilding effort!
Now, here are a few best practices for press release distribution. The best days to send out are Tuesday, Wednesday and Thursday. Earlier is better than later, but stay away from the open and close of the market, 9:30 am and 4:30 pm Eastern. Off times may help (10:08 am as opposed to 10:00 am). It’s better to have 1 link for each and every 100 words of your own release, roughly. Way too many links may come off as spammy. For SEO value, function in links to your site using text that describes what you do. If you’re Venturebeat, don’t link the word “Venturebeat.com” within your press release – find a way to make tech news or innovation news area of the link.