Musical.ly users opened their phones to a surprise today since they found the app replaced with a new logo and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which utilized Musical.ly into their own TikTok app today. Existing Musical.ly users have been migrated over to their new TikTok accounts, that have been updated with a new interface but nonetheless retains the core feature of both apps: short-form videos approximately 15 seconds.
Teen karaoke app Musical.ly, that have just reached a milestone of 100 million monthly active users, is part of ByteDance’s larger tactic to get into the usa market. In the first quarter of 2018, freemusicallyfollowersguide.org was the world’s most downloaded iOS app, according to a written report from US research firm Sensor Tower. TikTok will stay a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned through the platform because of her status being a “subversive gangster icon.”
Some Musical.ly users are welcoming the alterations, while some are debating how you can identify themselves moving forward: musically has become “tik tok” having said that i will be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok may seem like the closest thing we’ll get to having Vine back. But although Musical.ly and TikTok are generally platforms for sharing 15-second videos, TikTok is going to be missing a crucial part of the Musical.ly history, which had been built on teens lip-syncing and dancing to music. All the features to make karaoke videos continue to be there, but rebranding the app with an all new name and forcing the old Musical.ly users to migrate to an alternative platform is a move that could alienate the initial community. It’ll be as much as the teens to decide whether TikTok’s popularity in China will translate to success in the united states.
The new app will retain the most famous features of both platforms and existing users will have their account, content and fan base automatically migrated to the new TikTok app, that will have a new brand name and interface. The new app includes upgrades for instance a “reaction” feature that enables users to respond to friends’ videos directly from the cell phone and enhanced creative tools, the business said in a statement on Thursday.
“Musical.ly recently reached a new milestone of 100 million monthly active users and that we are excited to enter into a new chapter,” said Alex Zhu, co-founding father of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is really a natural fit because of the shared mission of both experiences – to make a community where everyone can be a creator.”
TikTok is actually a short-video sharing platform where users can watch and produce quick videos using music, stickers and animations as effects. It was probably the most downloaded non-game app inside the Apple app store globally inside the first quarter of 2018, reaching 45.8 million downloads, in accordance with Sensor Tower, the San-Francisco-based mobile app research firm. The China ydpfbm of TikTok, called Douyin, will remain as a stand-alone app.
In addition to the new app, TikTok is launching a series of new creator programmes to offer users with technical support, performance insights and help with growth strategy. Additionally it is launching a new safety centre, “to build a web-based experience that feels safe and welcoming,” based on the statement.
Most popular iPhone app Tik Tok hits 150 million daily users in China. Although messaging remains the dominant activity in China on mobile, users acquire more than tripled the amount of time they spend watching short videos in the last year, according to the China Internet Report co-authored from the South China Morning Post, Abacus and 500 Starups.The quantity of monthly active users in short video apps in China, where Douyin competes with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, in accordance with the report. The industry, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to protect minors.