Google’s AdWords system is, on the one hand, the easiest solution for direct marketing nevertheless on the other hand AdWords management can be very complex. So is AdWords management easy or not? Well, at its simplest, attempting to imagine which word (keyword) a prospective customer might put into a Search Engine to find a supplier is not hard. Let’s take an illustration. Say the potential customer wanted a new tyre for his car and say, for this example, his car was a Porsche 911. He might think of the term “Porsche 911 Tyre Suppliers.” Now if we were a tyre depot in London wanting to attract business from this potential client what do we believe he would look for?
Well we might approach it through the point of look at being a Tyre Depot. So we might elect to add “London Tyre Depots” as a keyword in the Google AdWords Campaign. Immediately you can begin to see the dilemma. The potential customer and the potential supplier think of things in different ways. As long since this happens the 2 parties will not connect with one another!
Essential Keyword Research – To Match Buyers & Suppliers – Through the example above you can see that an easy mistake to have an AdWords advertiser to make is to consider what their company is rather than what their potential prospects actually want. So if an advertiser attempts to create and manage a Adwords Campaign themselves I wonder how often this mistake is created? In most cases a typical Business might be tempted to use AdWords Management themselves in the belief that it can’t be that difficult and they also can save themselves some cash by not outsourcing it to a professional ppc management company.
Well should they create the mistake above they are going to probably miss a lot of potential enquiries. Worse than which they may, choose keywords who do get searched, create adverts who do get clicked on and yet produce little in the way of useful enquiries. This obviously leads to advertiser frustration and unnecessary expense. The real key does proper keyword research. Don’t fall in to the trap of believing just because you know your small business from A to Z which you know how your customers will think and look for on the Internet. As you might be the supplier in the solution the customer is much more focused on the issue. Usually the customers may not even know exactly what the solution is, but they certainly know what problem they want to solve.
AdWords Management Tools – Doing proper market and keyword research before launching an AdWords Campaign is vital. There is an absolute plethora of tools accessible to help with this and we is going to be reviewing these in a separate article. However the beauty of Digital Marketing is the fact that with all the right tools you can learn probably a lot more than you ever want to know regarding your potential customer’s search habits. Can you imagine years back knowing which pages of the newspaper were read by each consumer?
Learning how long they spent of each page, which pages they didn’t visit, what their interests were, when they purchased by way of a coupon etc. It would have seemed impossible in days gone by however using the digital age most of it is actually possible with some other analytical tools. Within Google AdWords for example you can now reach know the specific keyword search phrases that have been used to find your website. Should you take the time to study these you can study a lot about buyer behaviour and can adjust your campaigns accordingly. You can also link your campaigns in such a way to be able to record which from the search terms generate actions like; a sale, downloading a study or completing jmegga enquiry form. This is when marketers and advertisers see common ground in being aware of what produces results.
Conclusion – o, in solution to the question posed is AdWords Management easy or otherwise not? You can find really two answers. In order to run the risk of inefficient and costly “Practice It On Your Own” advertising it can be simple. However, to make proper utilisation of the valuable intelligence available needs time. To, interpret, utilise, adjust and measure this within Google AdWords Campaigns is actually a project for professionals.
AdWords Management is really as simple or as complex as you want to really make it. For the majority of businesses that don’t have dedicated personnel to carry out these tasks it really is therefore undeniably the case they should outsource this kind of work to professionals. As someone said “just a little knowledge is really a dangerous thing”