Probably the most difficult task in sending HTML email is making the email appropriate for as numerous email clients as possible. Unfortunately there is not a standard across all platforms. The most effective practice is to use tables if you are designing your email. Setup a basic template and send this out with some elementary text added first. This way you will see if your simple template works. After you have done some quick testing it is possible to move on and add more to your HTML email.
HTML Email – Step one in putting together code emails would be to make a decision on what sort of layout that you want to use. Keep in mind that this is an HTML email template and not a template to get a web page. The basic’s are similar but simple is way better. Pick a single column or two column layouts. These work most effectively for the HTML email because they offer better control.
Single Column Layout – Contains a header with a few or all the navigational links. The email looks similar to the parent website. This helps to reinforce branding. This layout might have links in the body with other articles within the email. A footer is included which could contain identical links which can be at the top. In case your email is already lengthy then the bottom links could be eliminated to reduce html email size. The footer should also contain instructions for being taken from your list.
Two Column Layouts – Includes a header using a logo. Contains two columns, typically with a narrow side column with links to the parent website and perhaps to different parts of the email newsletter. Contains a second wider column which contains the meat in the newsletter. Regardless of the your layout is be sure that the most significant element of your message is near the top of the email. Many individuals will just delete if their attention is not really captured by what they see first.
The best way to Send HTML Email – You are able to send HTML email using outlook or even a web based email application but this may take hours to send out to some short list. Yes there are ways to merge letters and send to your list however the far better method to send HTML emails is to use an auto responder program. Auto responder programs are made to setup your HTML email once and send to hundreds or 1000s of prospects or clients. If you are sending HTML email as being a regular element of your company there is hardly any other way to consider. You will find online auto responders and in addition PC based auto responders that may be purchased for this kind of use.
Best Practices for creating and sending an HTML Newsletter. Use fixed table widths. Although users do re-size you can rest assured that your particular email will keep up with the original integrity that you intended whenever you set it up up. If spacing becomes a concern then try to use cell padding or cell spacing to tweak your message.
Never use Java Script, Most email clients turn it off.
Try to avoid utilizing an image which has been sliced. If you do utilize a sliced image and then make sure it displays properly in multiple email clients. Never embed your images. Always store your images on your own website. It is best to have them in a separate folder and never delete the folder. If you do then an email that is certainly viewed later on could have broken images within it. Make sure all images include an alt tag, a height tag as well as a width tag. Tend not to send a sizable single image email. It may be like spam and tokntn efforts will be wasted.
Testing your HTML Newsletter – Be aware that there is absolutely no such thing as one little mistake if you are sending to a list of clients or prospects. It is usually multiplied by how big this list. So always test and inspect what you really are sending. Once you have the layout and also the look down ensure that you look for all of the following:
Is your from address displayed properly?
Is definitely the subject line correct?
Does your message have a link to a web-based version in the newsletter?
Do you possess your remove link towards the bottom?
If you work with merge codes in your email will they be displaying the right information?
Do each of the links work correctly?
Do all your images come with an alt tag in place?
Have you sent the e-mail test to all the popular email clients like Gmail, Yahoo? Hotmail and AOL?
Have you checked your email using a spam checker to guarantee the greatest results for deliverability?
When you can say yes to the above then you are prepared to deliver your HTML email.