We cannot stress enough the importance of a well written press release. While you are writing your press release, keep your audience in mind. Simultaneously, keep in mind that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the individuals that if they like your story, will publish it providing you with another arm of exposure.
Ensure that the first paragraph of your own press release answers the important questions such as Who, What, When Where and Why. You have one sentence never to loose the editor/journalist.
The information within your press release ought to be accurate, easily readable and to the point. A properly written press release fails to need to be a novel. Remember the purpose of a press release is to entice your reader or journalist to make contact with you for additional information. You may not have to inform your Companies entire life history. In reality, shorter pr releases (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists might be searching for a short informative piece of information to fill a spot in a magazine, paper or web site. Perhaps you have seen short snip-its within the side of a magazine, or on the side from the page on a web site. Guess in which the information arises from.
A carefully written and informative press release will make sure to capture the eyes of journalists. Make sure you spend some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. While we know already a highly written press release, with perfect timing provides you with the exposure everyone is looking and longing for.
Since you now have written your press release, submitted it for distribution and they are receiving phone calls and emails about this, you are going to no doubt get some inquiries to be answered.
If your press release is written with embellishments, you will rapidly lose credibility. Bear in mind, that the loss of credibility may also carry to future press announcements. Journalists will remember a source. They will likely remember a name. They are going to remember a web site. If you leave a poor taste in their mouth, they will remember this experience. This implies the next time you submit a press release, which might be accurate the 2nd time around, will never be checked out by way of a journalist that remembers you as someone who will embellish a narrative. Usually do not embellish or exaggerate your press release.
Make certain if you work with facts and figures to enhance your story, that you provide sources of these numbers where you can. The reason behind this can be simple. It adds credibility. If you publish figures or information, even though the information is accurate, people could go with the theory “it must be to good to be true”. Again, although completely innocent, can lead to appear stretching the facts. And again, this can result in your press release possibly being overlooked down the road.
If the information is true, and also you cannot support it, if possible go conservative and let them know when they contact you. This may not always be possible, but remember, you do not desire to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release continues to be read, edited and re-read before submission. A poorly written press release is a very fast shut off for just about any journalist or editor. A poorly written press release can also be a negative reflection for virtually any Company.
In so doing, it will be possible to trap any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reduce the potential for error.
Print your press release. By printing your press release and reading a paper copy, you will probably catch any errors. This works well for press releases that could be just a little on the longer side.
Perhaps use a coworker or friend take a look at press release. Sometimes another set of eyes may catch an error. Even though you might have read and re-read your work, sometimes if you are extremely focused, you may tune a mistake out.
Wait until the morning and re-read your press release. You would not believe what a difference a night of sleep can do for you if you are writing. When your bright and fresh, re-read your press release to ensure that it is exactly how you would like it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is currently using a couple of editors so that you can provide you with the writing service or editing service to your press release. Even if this feature will not be now available, we have been working on this to suit your needs.
Section 4 – How Many Times In Case You Submit Your Press Release? At 24-7 Press Release Newswire we offer many types of press release distribution starting from basic to professional. Our professional press release service is under our Mass Media Distribution program and includes press news distribution to your pool of approximately 80,000 journalists, 4000 web sites, opt in journalists that request news to get sent straight to their inbox not to mention relevant trade publications. Major internet sites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst many more. At 24-7 Press Release, distribution is additionally sent to opt in feed subscribers that sign up to pull our headlines for content on their internet sites. When our headlines are updated, their headlines will also be updated. Thing about this wonderful press distribution is related to our partnership with PR Newswire.
Since we have wowed you with which kind of press release distribution we are capable of, we must notify you that the poorly written press release will get basically no pickup. This means that however some places might actually publish your press release (not a lot of places though), when it is poorly written, it will probably be immediately disregarded. This too means that journalists will look at it and disregard it. They will likely also, more than likely disregard future press releases from your same source/Company.
Section 5 – How Often In Case You Submit Your Press Release? We have now this query required to us many times and today made our minds up to finally include this little bit of information inside our Press Release Writing Tips section.
So, just how often in case you submit your press release? Rule of thumb is once to twice per month. However, unless you have news worth mentioning, then every month is an excellent guideline.
A Lot Of Companies go through changes. Management changes, product changes, service changes or any other changes. To not have something to write about, in most companies will be rare. Have you got a hot new service you are now providing? Have you got a new service you intend to provide coming later on that you would like to inform the public of? Have you got newer widget whlexk you are importing that no one else has? Are you currently hiring new executive coming from a Fortune 500 Company that can add an asset to your Company? These are just a couple of ideas to keep in mind.
A lot of our customers are finding using a combination of our Mass Media Distribution press distribution type once a month, along with a reduced level of distribution at a second time within the same month to operate well to them.